about us
our mission
Bouclier, meaning shield in French, transforms everyday essentials into protection for the skin.
Unlike competitors who spray on surface coatings, our proprietary fabrics are woven with bioactive natural shields: jade stone to cool, chitin from crab shells to protect, coconut fibers to hydrate, and eucalyptus to soothe.
These fabrics, paired with sensory-friendly details and cloud-soft comfort, turn clothing into nurturing, breathable, and naturally defensive skincare.
Inspired by French minimalism, we perfect wardrobe staples that transcend disposable trends, offering a clean aesthetic, refined fit, and effortless versatility—luxury that moves with you and lasts.
Bouclier is science-backed skincare you can wear: a protective embrace and an elevated standard of comfort that shields as beautifully as it looks.
our story
Shefali Shah, a C-suite executive and Chief Merchandising Officer, spent 20+ years leading merchandising and product creation at billion-dollar businesses like Victoria's Secret, FIGS, Fabletics, and Bandier, mastering the intersection of innovation and performance science.
Upon becoming a mother, Shefali noticed a gap: the global movement toward longevity and clean living rarely extended to children. While she meticulously selected clean formulas and wooden toys for her daughter, she found baby clothing remained synthetic, scratchy, and disposable.
This gap inspired Bouclier (French for "shield"): apparel woven—not coated—with natural materials like crab shell, jade, coconut, and eucalyptus. These materials are scientifically proven to protect, soothe, and defend skin at the fiber level.
Bouclier stands where textile science meets wellness, offering fewer, better essentials that shield as beautifully as they dress. It is, quite simply, skincare they can wear.
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